SPRITE GINGER COLLECTION

SPRITE GINGER COLLECTION
Sprite Ginger is classic Sprite -reinvented with a hit of Ginger flavor.
We commissioned 9 young artists to reinvent iconic streetwear items, creating a new hit of their own

Client: Sprite
Agency: Wieden + Kennedy
Photographer: Ryder
Producers: Sabreen Jafry and Diana Pam.
CW: Matt Simpson
CD: Christine Santora

We also launched the collection at Extra Butter.

With the help and of Jeff Staple.

We also released a spot directed my Henry Scholfield.